My original poster's costume was the character Dan in a suit but instead, I decided that I wanted to show the primary audience another side of Dan. Considering the uses and gratification theories personal identity, by advertising the working class background, the primary audience appeal will expand due to identification of personality traites and possible film trailer experiences.
For the poster, I wanted to represent the working class side of the character Dan.
- To do this, I asked our groups actor to wear casual clothing.
- The casual clothing must consist of connotational colours: black and blue which has connotations to dread, depression and the juxtaposing calmness that the main character wishes he is when approaching situations.
- When it comes to the poster, I will be using a medium close up so the full body costume will not be needed.
The focal prop:
The focal prop is a keyboard which is the one prop that can change the main actor's lifestyle.
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