Moderator Note

Dear moderator,

I have been using Blogger to document my progress throughout the 'Research and Planning', 'Post-Production' and 'Production' stages. I have done my best to make my blog easy to navigate so that it's an enjoyable read. I've enjoyed working alongside Stephanie Whitehead and Paige Artus despite minor setbacks, we are really proud of our outcome.

Aisha Khatun-Ali

Production: Final magazine front cover

Production: Final Poster

Production: Finished trailer

Evaluation: Question four- How did you use media technologies in the construction, research, planning and evaluation stages?

Use of software:

Use of hardware:

Evaluation: Question three- What have you learnt from your audience feedback?

Magazine: Construted on Premiere Pro

Trailer: Constructed on Premiere pro

Poster: Constructed on prezi:

Evaluation: Question two- How effective is the combination of your main product and ancillary tasks?

Question two- How effective is the combination of your main product and ancillary tasks?

Research and planning: Final audience feedback on trailer- using facebook, youtube comments and snapchat

Evaluation: Question one- In what ways does your media products use, develop, and challenge forms and conventions of real media products?

How have you used developed and challenged existing magazine, posters and trailers of the social realism genre?




Voice thread:







Voice thread:



Premiere Pro:

Post-production: Social media feedback on my final magazine production

• Depending on primary target audience response, I will change my final magazine production.

Post-Production: Social media feedback for my final poster

Depending on primary audience feedback, I will change my final magazine print.

• From my own observation, the word, "heal" overlaps the main image so I will need to make it smaller.

• A negative feedback I received was that the poster's main image was slightly out of focus. Previously I have blogged about why I intentionally made the main image slightly unfocused. As a reminder, the reason why I wanted to blur the main image was so that the distortion of the character's Dan's emotions are being presented. The out of focus also compliments the character's main issues such as needing anger management and the feeling of being invisible.

Post-Production: Poster progress eight

 I have created slight changes to my film poster:

1. Considering the bleedline, I have made sure on the right, thought words sit against the line so that the spacing/ layout is right.
2. I have also turned down the opacity to 4% so that the thought words are less visible. The symbolic ideas represent Dan's state of mind as the faded words are thoughts, that are deep within his sub-consciousness.
3.  The words on the poster are all different shapes and sizes which compliments the idea that all his thoughts are distorted and disorganised. The disorganisation compliments the main image as Robert's body language and non-direct address has connotations to feelings of confusion and frustration.
4. Therefore, narrative can be depicted from my poster print advertisement.
5. The poster also adheres to the social realism genre as the focal idea of the poster is to show that the main character goes through a series of issues/ personal struggles. The narrative appeal links to the character progression and the ambiguous idea of whether his dream will be fulfilled.
6. The main image is slightly out of focus but I have purposely done this.
7. I wanted to present Dan as a character who is formed by all his thought process so he is blurred slightly to be on the same level as his thoughts/ views of self. The idea that Dan is an introvert character is reflected with the slight out of focus as the intended effect advertises a sense of narrative e.g being invisible to people in his life.

This particular whiplash poster inspired the idea of having words in the background. Instead of using quote reviews, I decided that the inner thoughts would capture and endorse the social realism genre.

Post-Production: Poster print progress seven

I have used the guide ruler tool so that I have considered a bleed line.
Considering my original poster draft, I have applied the same idea of the character's Dan's positive and negative thoughts. Some of the thoughts is what Dan strives towards attaining and some are what his character is described as.

For every descriptive word, I have lowered the opacity so that the thoughts won't dominate the page. The idea of the change in opacity compliments the idea that the thoughts are inner and subtly shown within the trailer and the poster print.

Post-Production: Wreath colour change

• The gold wreaths didn't fit my colour scheme so I decided to use the paint bucket tool to change the wreaths colour.

Post-Production: Poster print development six

Lower tier features:

• I considered the bleed line when positioning features of the lower tier
• I have also adhered to social realism film posters as I have included the logo's of funding organisations. The organisations like film 4 are independent British organisations which compliments our groups trailer being a British production.
• Even though every genre poster doesn't include the film's rating as a feature, I have included it which allows the primary audience to know that the product is intended for them in terms of audience understanding.
• In addition, the idea of showing that our film trailer is British and independent, I have included the BBFC rating.
• To build brand awareness, on my poster and in our film trailer, I have included the production company which is "key productions".

Post-Production: Poster print development five

I have decided that I wanted to just include the main actor as the featuring name credit. Therefore, the focus is on a new actor that is not well known or known at all. The reason I have done this is because conventionally, social realism films tend to hire not well known actors as the idea provides a fresh face to the industry.

Using the ruler tool, I have been working on the positioning of the title DAN.

• I wasn't sure what to do with the title so I looked at examples like Joy. No matter the genre, the title conventionally is the biggest on the poster print.
• Consistently,  throughout production, our group have agreed on using the centaury gothic typography.
• As a group, we discussed taglines as all posters for the same film have a consistent tagline that fits each main image. Therefore, we agreed to call our tagline, "second chances don't come vary often." We considered colloquial, informal language as the use of language compliments our narrative and how media generally use words.
• I have also hid the layers with all the actors acknowledgement at the top because I thought it would be better to use the main actor that the whole narrative is shaped around.

Research and planning: The weinstein distribution logo

• When inserted in our trailer, the distribution companies take up a lot of trailer time so we have collectively decided that we would replace the logo with another distribution company.
• Weinstein distribute many umbrella branched social realism films for example:

Submarine:

• In Submarine, the distribution companies are only on for a second at most but is presented by using a flicker camera roll. We will try to use adobe after effects to get the same result.
  
  
• An American social realism film that has been regulated by MPAA. Again, the company logo only lasts for a second which makes it suitable for the trailer.

Post-Production: Poster print development four

I wanted to see what my poster looked like if it was black and white so I used the Photoshop master opacity change tool. After, I thought the main image would advertise and connote the narrative better if I kept the colour so I changed it back using the history tool.

Back to the original poster

The changes I made at this point :

1. Change the colour of the taglines stars so that they were visible
2. Change the gradient to have connotations to what the character feels within the main image.
3. The gradient also compliments the house style's colour established through each media platform being poster and trailer.
4. I have also used the magic wand tool on the production/ distribution companies so that the background wasn't still apart of the images .
5. I have changed the colour of the Key productions so that it is visible and compliments the connotations of the colour scheme and atmosphere developed throughout production.
6. I have also changed the colours of the wreaths typography so that they were also readable.

Post-Production: Poster print development three

• Due to time constraints and access to our groups actor, I decided to keep the main image but add the rest of the keys.
• In order to make sure they didn't look copy and pasted, I used the blend/smudge tool to smoothen the edges.

Post-Production: Poster print development two

The photograph I chose to edit:

• To get rid of the background, I have used the pen tool

• To get rid of the background, I have used the quick selection tool
• Then I decided which main image was cut out the best.

• I have used the gradient tool to get a black background
• The title is centred which meant that I had to put the main image to the left side of the poster.
• I have included institutions such as "Film 4" and "Pathe"
• I have included the BBFC rating
• I have included the steel tongs typography to advertise and acknowledge the credits
• I added the film review wreaths which increases the value of the film