- The film review advertised on trailers help promote trailers value within the distribution stage of campaigning.
- All of the review opinions, use conventional language expected from social realism branched genre trailers (this is used in other genres too). The statements are complimentary remarks that fit towards the narrative.
- A colour scheme of black, white and blue has been enforced throughout the trailer and will persist in the other forms of media drip feeding technique as it promotes the exhibition of film.
- The colour scheme also has connotations towards the overall atmosphere developed in the trailer through characterisation and narrative.
- They include star ratings to increase film value- marketing technique
- They also use conventional prestigious journalism quotes/ opinions which also increase value towards the intended target audience and the secondary audience whilst being a conventional feature towards the social realism genre.
The typography is bold and alerting which will help the audience read the compliment towards the film/ trailer.
The BFI are a British funded organisation which compliments the authenticity of DAN. film production.
The blue tone and drop shadow has been added as a more conventional effect whilst creating bold statments that compliment the audience effectiveness of opinions.
An example where this has been used is Whiplash trailer:
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